Royal Enfield sales up 27 percent in January, exports down 22 percent
Royal Enfield, which has held a major share in the power bike segment in the country for the past several decades, reported total sales of 74,746 units in January including exports.
This is an increase of 27 percent on a year-on-year basis. Royal Enfield sold 58,838 units in the same month last year.
Domestic sales of Royal Enfield stood at 67,702 units. This is an increase of 36.2 percent over the previous year.
However, its exports declined by 22.7 percent to 7,044 units. Exports stood at 9,112 units in the same month last year.
B Govindarajan, CEO, Royal Enfield said, “We have started the new year with an encouraging performance in the domestic market.
Launched last month in India and Europe, the Super Meteor 650 has received a very good response and has a strong number of early bookings."
The new Super Meteor 650 is the third motorcycle in the company's current lineup to use the 648cc parallel twin engine.